Blog vs Website

Writing a Blog is the quickest way to get your message across the Internet, which may be presented to your audience almost instantaneously. A website can be a powerful marketing tool for your company, but is somewhat more complicated to edit and add new information. To forward new messages constantly a blog tends to be more functional for most people.

If you already have a website its goal is that your message is heard or read.

Most companies already have a blog you know it's very easy to maintain and publish new information on the Internet. No need to learn to move on "administration" as a site, write an article on a blog is as easy as typing in a forum, or send an e-mail.

1. Blogs are active and websites are passive. Through a blog you can forward your messages via RSS whenever new information is available. Sites usually need search engines to discover and verify that there is new information.
2. Blogs are faster. The RSS syndication is instantaneous. Technorati and other search engines index a new post Blogs in minutes after its publication.
3. Blogs create an overlap. If the content is interesting enough is too easy for visitors to subscribe to the blog to be notified whenever a new post is published.
4. The websites are heavy and expensive; blogs are simple and inexpensive.
5. Updating a blog is fast. You can do that at the airport, the interval between meetings, those free 10 minutes after lunch. To update a website have to call your webmaster, giving instructions and expect it to do the updates.
6. Media. Most likely the media will find a "post" in your blog that your website.
7. Target Audience. You can learn about your target audience in a blog.
8. Marketing. When publishing content on a blog you're doing marketing. A website, not always!
9. Blogs are the latest additions. Are at least should be, regularly updated, so visitors tend to trust that your information is more current than a normal website.
10. Interaction and participation. Blogs facilitate the conversation, leave a comment, receive a reply to a comment. Foster interaction and participation of the visitor.

This means that you do not need a Website? Not at all. But a supplementary website with a blog allows a company to become dynamic online and feed their presence with constant content updates. And increasingly, in the Internet content is king!